Research and Strategy

Every Porter Holloway project starts with a review of your industry, customers and your competitors. This is critical to running an effective SEO campaign. We get know your customers so we can anticipate how they search and the information they need. We analyze your competition to know their SEO strengths and weaknesses. We put this together in a comprehensive strategy for long-term growth in organic Google traffic.

Technical SEO and Architecture

We run your websites through an audit process the includes the items below.

  • Page load times: Faster load times are a well documented way to improve SEO performance. We audit your load times,and provide recommended improvements if needed.
  • Full website indexing: We use tools to simulate Google's indexing process to identify orphaned pages, redirect issues and errors.
  • Canonical analysis: We ensure your server is configured to serve web pages in a consistent way.
  • International SEO: Websites that server multiple languages can code language switchers and meta tags to make it easy for Google to determine website architecture across languages.