Paid Media Platforms

Consistent Messaging Across Multiple Ad Platforms

Google Ads

Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.

Facebook Ads

Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.

YouTube Ads

Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.

Campaign Research

Understanding Your Business Model and Your Customers

Great campaigns require great preparation. At Porter Holloway, we take time to learn about your business and what your customers want. We'll work with you to determine the projected gross profit of new customers. Then we make sure we have KPIs with buy-in from all stakeholders that measure success. We'll also make sure the data processes and reporting are ready on day one.

Ads

Hand-Crafted Copy and Creative

Great paid media campaigns mean taking the time to write great ads. It also means writing a lot of ads. At Porter Holloway, we ensure we are always testing creative new copy to find that perfect ad that produces sales qualified leads and also communicates your company's unique value.

Campaign Data

Automated Workflows That Drive Machine Learning

We optimize our campaigns to purchase clicks with the lowest cost and highest probability of converting to sales qualified leads. The important part of this is understanding the value of each click. We do this by transforming CRM data, filtering the best performing leads and feeding that data to machine learning algorithms.