Consistent Messaging Across Multiple Ad Platforms
Google Ads
Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.
Facebook Ads
Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.
YouTube Ads
Target existing customers for cross-sales, prospects in your pipeline, or new prospects with hand-crafted ads.
Understanding Your Business Model and Your Customers
Great campaigns require great preparation. At Porter Holloway, we take time to learn about your business and what your customers want. We'll work with you to determine the projected gross profit of new customers. Then we make sure we have KPIs with buy-in from all stakeholders that measure success. We'll also make sure the data processes and reporting are ready on day one.
Hand-Crafted Copy and Creative
Great paid media campaigns mean taking the time to write great ads. It also means writing a lot of ads. At Porter Holloway, we ensure we are always testing creative new copy to find that perfect ad that produces sales qualified leads and also communicates your company's unique value.
Automated Workflows That Drive Machine Learning
We optimize our campaigns to purchase clicks with the lowest cost and highest probability of converting to sales qualified leads. The important part of this is understanding the value of each click. We do this by transforming CRM data, filtering the best performing leads and feeding that data to machine learning algorithms.