Data Automation

Automate Email Lists, Ad Audiences and Lead Delivery

Marketing often requires data tables to be moved between systems. Doing this manually is a boring repetitive job that takes time from more ambitious projects on your road map. We can help automate these tasks. Here are some examples:

  • Email audiences - Automate and sync your target audiences from your CRM or CDP to your email marketing software.
  • Ad audiences - syncing target audiences to audiences on Facebook Ads, Google Ads and other ad platform audience tools.
  • Integrate chat software - feed chat interactions into your analytics software, warehouse or CDP.

Offline Events and Conversions

Most prospect and customer interactions don't happen on your website. They're recorded in your CRM, in survey's, within email software and on sales calls. These interactions should incorporated in your paid media profitability models. We help customers automate offline events and conversions to more accurately manage the profitability of your campaigns.

We manage offline conversions for Google Ads, Facebook Ads, Twitter Ads, and custom integrations. Check out our article on automating your offline events.