What Do Your Target Market Want To Know?
Our first goal is to understand what information your target audience is looking for and why. We utilize keyword research tools and search trends to determine search volume. We also review customer surveys, web analytics and feedback from sales representatives to understand pain points that can by addressed with content marketing.
We also have tools to analyze your competitor's content and understand which of their posts are ranking and receiving a lot of traffic. We take all of this data and analyze it to determine the most profitable next step for your content marketing strategy.