In-Depth Content Research
Our first goal is to understand what information your target audience is looking for and why. We utilize keyword research tools to determine search volume. Then we dig deep to look for raw user feedback to understand the pain points the information needs to address.
Our Strategy for Best-In-Class Content
To build better content, we might go into more detail, or add help charts and graphics. Sometimes a more data-driven app is great way to differentiate your brand.
CDPs import contact data from common sources such as AWS, SnowFlake and Azure, and merge data for all of your contacts.
Data and Reports
You can then send sync these segments to email lists, Google and Facebook ads audiences, your website and more.