Our values influence everything we do. They guide our products and services, our customer service, and how we treat our employees.
Empathy is the most important skill in marketing. All great marketers have an acute ability to see themselves and their products through the eyes of others. Too often, we assume our perspective is correct. We view our efforts subjectively. You have to step back from it and be the customer.
Whatever your innate level of integrity is, it will grow with hard work. We believe in putting in the extra hours to learn new skills, finishing projects strong, and exceeding expectations. There are two things at the heart of most dishonesty: fear of punishment for mistakes and laziness. You're going to make big, costly mistakes. If you consistently over-deliver, owning up to them is easy.
KPIs Minimize Politics
Politics take hold when strong KPIs don't exist to measure performance. Every job needs a least one KPI. This KPI should govern success or under-performance for an employee or vendor. There should never be any confusion about whether someone is exceeding expectations or under-performing. Strong KPIs with buy-in from stakeholders eradicate politics.
The agile development philosophy exposed the problems with narrow, siloed job roles. Silos result in team members "throwing projects over the wall" to the next role in the project process. We don't believe in silos for developers and we don't believe in them for marketers. Everyone has their strengths and weaknesses, but learning multiple disciplines is important. SEO specialists are better at SEO after they've managed PPC campaigns. Content marketers are better at their job if they've run SEO campaigns.